You can't build a revenue engine on systems alone.
We learned this working with a dozen B2B companies over the past ten months. They had the GTM infrastructure. They understood their ICP. Their sales process worked. But they struggled to capture attention in a market that got 20x noisier overnight.
Systems create reliability. Creative captures attention. You need both.
That's why we partnered with Crown Social.
The Problem Traditional Agencies Can't Solve
Most marketing agencies operate in one of two modes. Either they're creative shops charging enterprise rates and delivering campaigns in a vacuum, or they're execution houses running plays without strategic depth.
Neither model works for mid-market B2B companies generating $10M to $50M in revenue.
These businesses face a specific challenge. They compete against enterprise brands with massive budgets while serving sophisticated buyers who ignore generic content. They need world-class creative to stand out and technical GTM systems to convert attention into revenue.
Traditional agencies can't deliver this combination.
Creative agencies lack the technical expertise to build revenue systems. GTM consultants rarely have access to world-class creative talent. Both charge enterprise rates that don't match mid-market budgets.
The gap creates a real problem. You either invest in creative that looks great but doesn't connect to pipeline, or you build systems that generate activity without capturing attention.
Bridging the Gap
Crown Social brings creative production, social media strategy, and paid media capabilities through their in-house and distributed talent network. Trelliswork brings GTM systems and revenue operations that turn attention into pipeline and revenue.
Together we deliver what mid-market businesses actually need: integrated creative and GTM infrastructure where creative drives distribution, distribution feeds pipeline, and pipeline converts to revenue.
Here's how it works in practice:
You decide to launch a thought leadership campaign. Crown Social develops the creative strategy and produces content that actually captures attention. That content plugs directly into the distribution systems Trelliswork builds as part of your GTM infrastructure. The systems activate channels, track engagement, feed qualified activity to sales, and measure revenue outcomes.
No vendor coordination. No integration headaches. No choosing between creative excellence and revenue systems.
Running a paid social campaign becomes a switch you turn on, not a new vendor relationship to manage.
Mid-Market's Moment
The economics matter here.
Both companies operate without the overhead that drives enterprise agency pricing. Crown Social unites centralized strategy with a global network of influential creatives. Trelliswork provides fractional GTM leadership instead of expensive full-time teams.
This structure lets us deliver modern full-service capabilities at mid-market pricing. You get world-class creative, media strategy, advertising, GTM systems, and revenue operations without paying for enterprise overhead.
The partnership targets founder-led companies in B2B technology, health tech, and robotics. These businesses understand their market but struggle with the same fundamental challenge: how to stand out without building an entire marketing department.
You don't want to manage multiple agencies. You want integrated capabilities that work together to drive revenue growth.
A New Choice for Sales & Marketing Leaders
If you run sales and own marketing, this changes your options.
You no longer need to choose between investing in creative or building systems. You get both, integrated from day one, at a price point that makes sense for mid-market businesses.
If you're a one-person marketing team looking for scale, you gain access to world-class creative talent and technical GTM capabilities without hiring a full team or managing multiple vendor relationships.
The work becomes: define your GTM strategy, develop creative that captures attention, activate distribution channels, and measure what drives revenue. All integrated. All aligned to business outcomes.
This is what modern B2B marketing looks like when you stop forcing companies to choose between creative excellence and revenue systems.
Want to learn more? Reach out directly. Let's talk about what integrated creative and GTM infrastructure could do for your business.
