Is This You?
Before you apply, ask yourself these questions:
- Is the traditional agency model broken?
- Does ICP drive everything?
- Why should only enterprise companies get access to sophisticated GTM systems?
- Have you ever looked at AI-generated content and thought "this is noise, not signal"?
- Do you get excited about building repeatable systems?
- Do you believe that 80% of any task can be done with AI?
If you're nodding along, we should talk.
About the Role
This role suits someone who switches modes effortlessly. In a single meeting, you might kick off a new client engagement, spot a sales opportunity, troubleshoot a delivery issue, and push back on a client's bad marketing idea. You don't wait to be managed. You see what needs doing and do it.
You'll own client accounts end-to-end. That means running the content calendar, managing delivery, giving clients honest advice (even when they don't want to hear it), and pulling in the right people to execute. You're the air traffic controller, strategist, and voice of reason rolled into one.
What You'll Do
Run client accounts. Own the content calendar from approval through execution. Prioritize weekly with clients. Coordinate delivery across internal resources and external vendors. Keep everything moving without letting quality slip.
Be the strategic advisor. Help clients stick to their ICP. Tell them when an idea won't work. Bring GTM expertise to every conversation. Be deeply curious about their business model and industry.
Execute and delegate. Some work you'll do yourself. Some you'll hand off to AI agents, design, engineering, or GTM tools. Know when to do which. Either way, you're accountable for the output.
Build and improve processes. We have playbooks. We need more. You should recognize that repeatability is how we scale. When something feels inefficient or isn't repeatable, raise your hand and fix it.
Coordinate across a messy landscape. You'll work alongside client teams, other vendors (sometimes competitors), and our internal resources. You need to navigate this without ego or drama.
Who You Are
AI-native. This isn't about being "excited about AI." You’re already using LLMs as your first stop to finding answers to the majority of questions you used to Google. You probably have a list of agents you rely on for everything from meal planning to research. 80% of this job depends on AI fluency. You know bad AI output when you see it, and you don't blame the model. You build better prompts and context next time.
A strong writer with a marketing background. You can write. You can edit. You understand GTM strategy and execution. Bonus if you have experience in GTM engineering.
Visual and detail-oriented. You have a keen eye for document layout, presentation design, infographics, and diagrams. Experience with Figma a strong plus.
Process-minded but not rigid. You like systems. You also know when to break them. You balance structure with speed.
Independent and high-agency. You get things done without being managed. You balance a lot of tasks and don't drop balls. You produce high-quality creative work that stands out.
Comfortable with ambiguity. We're a small, fast-moving company. There's not a ton of structure on the people side. Flexible schedule, remote work, but you're always proactively connected with teammates. You ask for help, and always chip in.
The Environment
This is a small company. You'll have autonomy and flexibility, but you won't have layers of support staff. You need to thrive in that kind of environment, not just tolerate it. You also need a sense of humor, a positive outlook, and a strong obligation to go the extra mile for someone else (our clients).
You'll work in a multi-vendor landscape where you own part of a process and coordinate with clients, their internal teams, and other vendors. Some of those vendors are competitors. You need to navigate that professionally.
