Search off
Doesn't know you
Says it doesn't have enough verified information and asks for a website. Guesses a consulting or advisory firm.
0 of 3 runs
Prepared for 541 Advisors · November 2026
Trelliswork AI Visibility Benchmark · ChatGPTChatGPT names 541 Advisors in 0 of 60 buyer answers.
ChatGPT can describe 541 Advisors when someone types the name. When a buyer asks who to hire for a professional services search, it sends them to JM Search, Heidrick & Struggles and 121 other firms.
0 / 60
Buyer answers that name 541 Advisors
6 / 6
Brand answers that describe 541 Advisors correctly with search on
123
Other companies named. JM Search leads with 32 answers.
01 / Brand baseline
ChatGPT only knows 541 Advisors when it searches.
With search off, the answer shows what the model already believes. With search on, it shows what it can find. From memory, ChatGPT has never heard of the firm. With search, it gets the basics right.
What does ChatGPT think you are?
Asked: “Who is 541 Advisors?”
Search on
Finds you
Reads 541advisors.com and LinkedIn. Gets executive search and advisory for professional services firms and PE sponsors, the NYC office, the 2024 founding and the founders.
3 of 3 runs
What do people say about you?
Asked: “What is the experience that people have with 541 advisors?”
Search off
Can't place you
Asks whether you're a financial advisory firm and won't judge without a website.
0 of 3 runs
Search on
Finds you, few reviews
Says there is very little independent feedback. It calls the case studies self-reported, and one run leans on a LinkedIn recommendation for a recruiter.
3 of 3 runs
02 / How the benchmark works
We asked the way a buyer asks, then counted who got named.
Ask like a buyer
10 questions written from the buyer's side, with a real constraint in each. 541 Advisors' name never appears in them.
Two modes
Each question ran with web search off, from memory, and on, where ChatGPT reads the web first.
Three fresh runs
Every question ran three times in a clean temporary chat on a fresh account, so one lucky answer can't skew it.
Count who's named
We pulled every company each answer recommends, in order, and tallied them across all runs.
10 + 2 questions×2 modes×3 runs=72 answers
Visibility
Share of the 60 buyer answers that name you.
Consistency
How many of the 3 runs name you for the same question.
Recognition
Whether the brand questions describe you correctly.
03 / The questions
12 questions across the buying journey.
Brand
Names 541 Advisors. Scored for recognition, kept out of the visibility count.
- B1Who is 541 Advisors?
- B2What is the experience that people have with 541 advisors?
Awareness
The buyer is naming the need and looking for a shortlist.
- Q01Which executive search firms specialize in hiring partners and practice leaders for consulting firms?
- Q02executive search firms for PE-backed IT services and managed service providers
- Q10executive recruiters in New York for consulting and professional services firms
Consideration
The buyer is comparing specialists, roles and alternatives.
- Q03We're a $150M technology consulting firm and need a new head of sales. Which boutique search firms focus on professional services?
- Q04We're a private equity fund rolling up managed service providers and need a CEO for the platform. Which search firms should we talk to?
- Q05alternatives to Korn Ferry and Spencer Stuart for professional services leadership hires
- Q06Our consulting firm is building a new cloud practice and needs a practice leader plus about 10 senior consultants. Which recruiting firms can handle both the leader and the team build?
Decision
The buyer is checking cost and how to choose.
- Q07firms that connect private equity investors with professional services executives for diligence, board seats and advisory roles
- Q08cost of retained executive search for a partner level hire at a consulting firm
- Q09What should we look for when choosing a search firm to hire a Chief Growth Officer for a digital engineering firm?
04 / Who ChatGPT recommends
Boutiques with practice pages own the professional services shortlist.
ChatGPT names 123 companies, and 541 Advisors isn't one of them. The nearest miss is Q04: 541 has a case study on hiring a CEO for a PE-backed MSP roll-up, and all 6 answers sent that search to JM Search.
| Awareness | Consideration | Decision | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Q01Partner hires | Q02PE-backed IT / MSP | Q10NYC recruiters | Q03Head of sales | Q04MSP roll-up CEO | Q05Alt. to KF / SS | Q06Cloud practice build | Q07PE introductions | Q08Search cost | Q09Choosing for a CGO | |
| 541 Advisors | ||||||||||
| Lantern Partners competitor | ||||||||||
| Heidrick & Struggles competitor | 4 | 1 | 6 | 4 | 6 | 2 | 4 | 1 | ||
| Korn Ferry competitor | 3 | 1 | 6 | 4 | 2 | |||||
| JM Search | 2 | 5 | 5 | 6 | 6 | 4 | 4 | |||
| Russell Reynolds Associates | 3 | 1 | 6 | 3 | 6 | 2 | ||||
| Charles Aris | 1 | 3 | 3 | 2 | 3 | 3 | 3 | |||
| Spencer Stuart | 3 | 2 | 4 | 2 | 4 | 1 | ||||
| True Search | 3 | 2 | 4 | 3 | 1 | 2 | ||||
| Egon Zehnder | 6 | 6 | 1 | 1 | ||||||
| Odgers Berndtson | 3 | 4 | 6 | |||||||
| ON Partners | 3 | 3 | 3 | 2 | ||||||
| Beecher Reagan | 3 | 1 | 2 | 1 | 1 | |||||
| Wilton & Bain | 5 | 1 | 2 | |||||||
| Daversa Partners | 3 | 1 | 3 | 1 | ||||||
| Cowen Partners | 5 | 3 | ||||||||
Answers naming the company, of 6 per question123456541 Advisors row
05 / Why competitors are winning
The firms that win have more proof online, built around the buyer's question.
541 Advisors trails the peer median on every footprint signal. The gap that matters most is content: with search on, ChatGPT cites the winners' own practice pages, and 541advisors.com has no pages like that to cite.
0.6541 Advisors
50Peer median
5541 Advisors
5,000Peer median
3541 Advisors
455Peer median
0541 Advisors
134Peer median
Brand score
Average of three signals, each scored against the strongest company in the set: Domain Rating as is, referring domains and organic visits on a log scale.
Korn Ferry94named in 16 of 60
Heidrick & Struggles84named in 28 of 60
True Search77named in 15 of 60
Cowen Partners73named in 8 of 60
JM Search63named in 32 of 60
Charles Aris53named in 18 of 60
Lantern Partners34named in 0 of 60
541 Advisors28named in 0 of 60
Footprint vs. answers
A bigger footprint helps, but it doesn't decide the shortlist. JM Search is named most often with a mid-sized footprint.
The outlier
JM Search scores 63 and gets named in 32 answers.
That's more than Heidrick or Korn Ferry. JM Search has a page for each professional services segment it serves, including technology and business consulting and BPO and managed services. With search on, ChatGPT cited jmsearch.com in 13 of 30 buyer answers. Cowen Partners scores higher (73) but gets named in only 8.
| Company | Named (of 60) | Brand score | Domain Rating | Referring domains | Organic visits / mo | Ranking keywords | Blog and news posts | Case studies |
|---|---|---|---|---|---|---|---|---|
| JM Searchjmsearch.com | 32 | 63 | 42 | 1,417 | 4,438 | 455 | ~155 | 0 |
| Heidrick & Strugglesheidrick.com | 28 | 84 | 75 | 7,664 | 15,653 | 1,236 | — | — |
| Charles Arischarlesaris.com | 18 | 53 | 32 | 1,216 | 579 | 178 | ~99 | 0 |
| Korn Ferrykornferry.com | 16 | 94 | 83 | 22,459 | 68,960 | 5,336 | — | — |
| True Searchtrueplatform.com | 15 | 77 | 70 | 4,995 | 5,000 | 255 | ~112 | 0 |
| Cowen Partnerscowenpartners.com | 8 | 73 | 50 | 3,313 | 17,438 | 2,553 | ~230 | ~43 |
| 541 Advisors541advisors.com | 0 | 28 | 0.6 | 800 | 5 | 3 | 0 | 10 |
| Lantern Partnerslanternpartners.com | 0 | 34 | 12 | 1,023 | 8 | 3 | — | — |
- Domain Rating, referring domains, organic visits and ranking keywords from Ahrefs, November 6, 2026. Posts and case studies counted from each site's XML sitemaps, English pages only, and marked ~ where approximate.
- Most of 541advisors.com's 800 referring domains are low-authority sites, which is why its Domain Rating is 0.6. That link count lifts its brand score more than it lifts its visibility.
- True Search is measured at trueplatform.com, where truesearch.com now points. The posts and case studies columns leave out Heidrick, Korn Ferry and Lantern Partners because we couldn't count their sitemaps, so the brand score uses only the three Ahrefs signals.
- Lantern Partners, Heidrick & Struggles and Korn Ferry are the competitors you chose. JM Search, Charles Aris, True Search and Cowen Partners are boutiques ChatGPT names for your buyer questions.
06 / What's next
Choose your next step.
Expand the report
Ask the same questions in every major AI platform for a full visibility report, not just ChatGPT.
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We plan and produce the pages, proof and placements AI models draw on, and get 541 Advisors on the map.
Talk to TrellisworkMethod: 72 ChatGPT (gpt-6) answers captured on November 6, 2026, from a fresh paid test account with memory off, each in its own temporary chat. 10 buyer questions and 2 brand questions, 3 runs each, with web search off and on. Company mentions were extracted from the answer text only and checked word for word against each answer.
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