Turn your partnerships into pipeline.
You signed the partners. Now they need campaigns. Trelliswork plans, produces, and runs co-marketing with your partners, from announcements to joint webinars to the follow-up that reaches sales. Your team approves the work. We handle the rest.
Most partnerships go quiet after the announcement.
A partnership looks good on paper. Then two marketing teams have to agree on a message, a calendar, and who builds what. Approvals stall, the webinar slips, and all you get is a press release.
Too many people need to say yes
Two teams. Two brands. Two approval chains. Your team ends up managing the process instead of marketing.
The buzz dies after launch day
One post, one spike, then silence. Partners move on and buyers forget you work together.
Leads sit and go cold
Registrations pile up in a spreadsheet. Nobody follows up, and sales never hears about them.
This is the most well run partner campaign I have ever been a part of.
Launch a partner marketing program that pays dividends.
We help you build a program. Messaging, partner coordination, assets, promotion, and follow-up. You get a steady stream of partner campaigns without adding headcount.
Partner announcements
A repeatable playbook for press releases, launch posts, and landing pages each time you sign or expand a partner.
Co-hosted webinars
Topic, partner outreach, production, promotion, and recordings, on a fixed cadence.
Co-branded content
Articles, guides, and LinkedIn posts that show buyers how your product and your partner's work together.
Partner enablement kits
Ready-to-post copy, graphics, email blurbs, and links back to your content, so every partner share builds your authority.
Follow-up and handoff
Outbound sequences to registrants and leads, with a clean handoff to sales in HubSpot.
Reporting
Registrations, attendance, partner posts and backlinks, AI citations, and pipeline influenced, reported each month.
We run partner programs for B2B teams like yours.
We know how to get two companies to ship one campaign. We run partner webinars and announcement playbooks for B2B teams in technology and supply chain. We handle the coordination. You keep your focus on strategy and the partner relationships.
- 01 /We own the coordination.Partner outreach, scheduling, approvals, and asset handoffs run through our team.
- 02 /Your expert shows up, we do the rest.On the Shoplift series, the client gave one subject matter expert for 45 minutes on camera per session plus a topic approval.
- 03 /The system keeps the program moving.Trelliswork Studio holds your brand context, messaging, and partner details, so each new campaign starts from what already works.
How we get your partner program running.
Most programs ship their first partner campaign within weeks of kickoff.
Map your partners and goals.
We review your partner list, pick the partners with the most shared buyers, and agree on the outcomes you want.
Build the playbook.
We set the message, the campaign calendar, and the asset templates. You approve them once.
Run and report.
We coordinate with each partner, launch campaigns on a fixed cadence, send the follow-up, and report results every month.
A program owner who sets priorities, a subject matter expert for webinars, and timely approvals.
Common questions.
A program owner who sets priorities, a subject matter expert for webinars, and timely approvals. We handle partner coordination, production, promotion, and follow-up.
Yes, for scheduling, approvals, and asset handoffs. That's the coordination work we take off your plate. You stay the owner of each partner relationship.
We report registrations, attendance, partner participation, and pipeline influenced each month, using definitions we agree with you at kickoff.
