Search off
Doesn't know you
Says it can't identify the company and guesses a generic AWS or Azure cloud consultancy. Asks for a website.
0 of 3 runs
Prepared for Icon Cloud Consulting · November 2026
Trelliswork AI Visibility Benchmark · ChatGPTChatGPT names Icon Cloud Consulting in 17 of 60 buyer answers, but only when it searches.
With search on, ChatGPT puts Icon first for fast, fixed-price Certinia PSA and for Certinia–Jira integration. From memory, it has never heard of Icon and sends buyers to Spaulding Ridge, Kantata and 66 other companies.
17 / 60
Buyer answers that name Icon Cloud Consulting, all with search on
6 / 6
Brand answers that identify Icon correctly with search on
68
Other companies named. Spaulding Ridge leads with 28 answers.
01 / Brand baseline
ChatGPT only knows Icon when it searches.
With search off, the answer shows what the model already believes. With search on, it shows what it can find. From memory, ChatGPT can’t place Icon. With search, it gets the company right every time.
What does ChatGPT think you are?
Asked: “Who is Icon Cloud Consulting?”
Search on
Finds you
Reads iconcloudconsulting.com and LinkedIn. Gets the Certinia and Salesforce focus, the Chesterfield, Missouri office, the 2011 start and the 11 to 50 person team.
3 of 3 runs
What is it like to work with you?
Asked: “What is it like to work with Icon Cloud Consulting?”
Search off
Can't place you
Gives generic advice on judging a consulting employer and asks whether you mean a job or a project.
0 of 3 runs
Search on
Finds you, reads it as a job question
Describes a small Certinia and Salesforce specialist with about 25 people and 300+ implementations. Reads the question as working at Icon and notes there are few employee reviews.
3 of 3 runs
02 / How the benchmark works
We asked the way a buyer asks, then counted who got named.
Ask like a buyer
10 questions written from the buyer's side, with a real constraint in each. Icon Cloud Consulting's name never appears in them.
Two modes
Each question ran with web search off, from memory, and on, where ChatGPT reads the web first.
Three fresh runs
Every question ran three times in a clean temporary chat on a fresh account, so one lucky answer can't skew it.
Count who's named
We pulled every company each answer recommends, in order, and tallied them across all runs.
10 + 2 questions×2 modes×3 runs=72 answers
Visibility
Share of the 60 buyer answers that name you.
Consistency
How many of the 3 runs name you for the same question.
Recognition
Whether the brand questions describe you correctly.
03 / The questions
12 questions across the buying journey.
Brand
Names Icon Cloud Consulting. Scored for recognition, kept out of the visibility count.
- B1Who is Icon Cloud Consulting?
- B2What is it like to work with Icon Cloud Consulting?
Awareness
The buyer is naming the need and looking for a shortlist.
- Q01Which consulting firms implement Certinia PSA for mid-sized professional services companies?
- Q02certinia implementation partners for SaaS companies with a professional services team
- Q09Salesforce CPQ and Revenue Cloud consultants for a mid-market professional services company
Consideration
The buyer is comparing specialists, timelines and alternatives.
- Q03We're a 120-person IT consulting firm on Salesforce and want Certinia PSA live in under two months. Which partners offer a fast, fixed-price implementation?
- Q04alternatives to PwC and Spaulding Ridge for Certinia implementation
- Q05Our Certinia PSA rollout from two years ago is a mess and adoption is low. Who can run a health check and fix it?
- Q06affordable Certinia managed services and admin support for a company with a two-person finance team
- Q10Our software services firm needs Certinia PSA connected to Jira so delivery hours flow into billing. Which partners have done this integration?
Decision
The buyer is checking cost and how to choose.
- Q07how much does a Certinia PSA implementation cost for a 100 person consulting firm
- Q08What should we look for when choosing a Certinia implementation partner for a 200-person services firm?
04 / Who ChatGPT recommends
Certinia specialists with specific pages own the shortlist.
ChatGPT names 69 companies. With search on, Icon is first in all 3 runs for a fast, fixed-price PSA rollout (Q03) and for connecting Certinia PSA to Jira (Q10). The nearest miss is Q06: Icon sells managed services, but all 6 answers sent small finance teams to Certinia’s own team and other partners.
| Awareness | Consideration | Decision | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Q01Mid-sized PS firms | Q02SaaS with a PS team | Q09CPQ and Revenue Cloud | Q03Fixed price, under 2 months | Q04Alt. to PwC / Spaulding | Q05Health check and fix | Q06Managed services, small team | Q10PSA to Jira | Q07PSA cost | Q08Choosing a partner | |
| Icon Cloud Consulting | 3 | 1 | 1 | 3 | 2 | 2 | 3 | 1 | 1 | |
| CLD Partners competitor | 3 | 3 | 1 | 3 | 3 | 3 | 1 | 1 | 3 | |
| Ladd Partners competitor | 2 | 2 | 3 | 2 | 1 | |||||
| Argano competitor | 1 | |||||||||
| Spaulding Ridge | 6 | 6 | 3 | 3 | 6 | 1 | 1 | 2 | ||
| VFP Consulting | 5 | 3 | 1 | 1 | 2 | 1 | 1 | 2 | 1 | |
| Big Bang ERP | 5 | 2 | 4 | 1 | 1 | 1 | 2 | |||
| OpMentors | 4 | 3 | 5 | 1 | 1 | 2 | ||||
| Kantata PSA software | 3 | 3 | 3 | 3 | 3 | 1 | 2 | |||
| Certinia partner | 2 | 6 | 4 | 5 | ||||||
| Cloudteam Company | 3 | 2 | 1 | 1 | 1 | 2 | ||||
| Slalom | 2 | 6 | 1 | |||||||
| Cloud Journey Group | 3 | 1 | 2 | 2 | ||||||
| RSM | 1 | 3 | 2 | |||||||
Answers naming the company, of 6 per question123456Icon Cloud Consulting row
05 / Why competitors are winning
Icon wins on specific pages, then runs out of proof.
Icon has the smallest footprint in the set and still gets named in 17 answers, because its pages answer the buyer’s question with a price, a timeline and a named integration. What it lacks is published proof: no blog or news posts, three unnamed case studies, and almost no outside links. That’s why it disappears when ChatGPT answers from memory.
2.6Icon
21.5Peer median
0Icon
70Peer median
3Icon
34Peer median
12Icon
8Peer median
Brand score
Average of five signals, each scored against the strongest company in the set: Domain Rating as is, and referring domains, organic visits, blog and news posts and case studies on a log scale.
Argano91named in 1 of 60
Spaulding Ridge80named in 28 of 60
VFP Consulting52named in 17 of 60
CLD Partners42named in 21 of 60
Ladd Partners38named in 10 of 60
OpMentors35named in 16 of 60
Icon Cloud Consulting29named in 17 of 60
Footprint vs. answers
A bigger footprint doesn’t decide the shortlist. Icon, VFP Consulting and OpMentors get named often with small footprints.
The outlier
Argano scores 91 and gets named in 1 answer.
Argano has the biggest footprint in the set, with 619 articles and 80 client stories. But almost none of it is about Certinia, so ChatGPT doesn’t see it as a Certinia partner. CLD Partners scores 42 and gets named in 21, because its site is built around Certinia PSA.
| Company | Named (of 60) | Brand score | Domain Rating | Referring domains | Organic visits / mo | Ranking keywords | Blog and news posts | Case studies |
|---|---|---|---|---|---|---|---|---|
| Spaulding Ridgespauldingridge.com | 28 | 80 | 45 | 1,486 | 599 | 70 | ~332 | ~132 |
| CLD Partnerscldpartners.com | 21 | 42 | 22 | 958 | 8 | 7 | ~40 | ~2 |
| Icon Cloud Consultingiconcloudconsulting.com | 17 | 29 | 2.6 | 915 | 12 | 6 | 0 | 3 |
| VFP Consultingvfp-consulting.com | 17 | 52 | 11 | 885 | 8 | 5 | ~70 | ~34 |
| OpMentorsopmentors.com | 16 | 35 | 21 | 1,030 | 0 | 0 | — | — |
| Ladd Partnersladdpartners.com | 10 | 38 | 17 | 1,006 | 5 | 2 | 11 | 3 |
| Arganoargano.com | 1 | 91 | 63 | 3,925 | 4,411 | 665 | ~619 | ~80 |
- Domain Rating, referring domains, organic visits and ranking keywords from Ahrefs, November 9, 2026. Posts and case studies counted from each site's XML sitemaps, English pages only, and marked ~ where approximate. Icon's three case studies aren't in its sitemap, so we counted them on the site.
- Most of iconcloudconsulting.com's 915 referring domains are low-authority sites, which is why its Domain Rating is 2.6.
- Argano is a multi-platform firm (Microsoft, Oracle, SAP, Salesforce), so its footprint covers far more than Certinia. OpMentors publishes no sitemap, so its brand score uses only the three Ahrefs signals.
- CLD Partners, Argano and Ladd Partners are your named competitors. Spaulding Ridge, VFP Consulting and OpMentors are Certinia partners ChatGPT names for your buyer questions.
06 / What's next
Choose your next step.
Expand the report
Ask the same questions in every major AI platform for a full visibility report, not just ChatGPT.
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Expand the reportBuild your content strategy with Trelliswork
We plan and produce the pages, proof and placements AI models draw on, and get Icon Cloud Consulting on the map.
Talk to TrellisworkMethod: 72 ChatGPT (gpt-6) answers captured on November 9, 2026, from a fresh paid test account with memory off, each in its own temporary chat. 10 buyer questions and 2 brand questions, 3 runs each, with web search off and on. Company mentions were extracted from the answer text only and checked word for word against each answer.
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