Search off
Knows the brand
Identifies Oxford as a Massachusetts staffing firm for IT, engineering and life sciences, founded in 1984. All three runs name ASGN as the parent, which has been out of date since the 2021 sale.
3 of 3 runs
01 / Brand baseline
ChatGPT knows who Oxford is. It doesn't know what Oxford is best at.
With search off, the answer shows what the model already believes. With search on, it shows what it can find. Only one of the 12 brand answers mentions SAP, as a passing example. None mention Workday or ERP training.
What does ChatGPT think you are?
Asked: “Who is Oxford Global Resources?”
Search on
Finds it
Reads oxfordcorp.com and gets H.I.G. Capital ownership, 900+ staff and 28 offices in North America and Europe. Describes staffing, consulting and managed delivery but never mentions SAP or Workday.
3 of 3 runs
Does ChatGPT think you're good?
Asked: “Does Oxford Global Resources have a good reputation?”
Search off
Positive, from memory
Calls the reputation generally positive, with caveats about recruiter quality and contract stability. Cites no sources or review data.
3 of 3 runs
Search on
Positive, mixed reviews
Quotes Glassdoor (3.3 of 5) and Indeed (3.5 of 5) and cites ClearlyRated Best of Staffing awards. Speaks to job seekers more than to buyers.
3 of 3 runs
02 / How the benchmark works
We asked the way a buyer asks, then counted who got named.
Ask like a buyer
10 questions written from the buyer's side, with a real constraint in each. Oxford's name never appears in them.
Two modes
Each question ran with web search off, from memory, and on, where ChatGPT reads the web first.
Three fresh runs
Every question ran three times in a clean temporary chat on a fresh account, so one lucky answer can't skew it.
Count who's named
We pulled every company each answer recommends, in order, and tallied them across all runs.
10 + 2 questions×2 modes×3 runs=72 answers
Visibility
Share of the 60 buyer answers that name you.
Consistency
How many of the 3 runs name you for the same question.
Recognition
Whether the brand questions describe you correctly.
03 / The questions
12 questions across the buying journey.
Brand
Names Oxford. Scored for recognition, kept out of the visibility count.
- B01Who is Oxford Global Resources?
- B02Does Oxford Global Resources have a good reputation?
Awareness
The buyer is naming the problem and looking for a shortlist.
- Q01We're a mid-size pharma company starting an SAP S/4HANA migration. Which firms can supply experienced SAP consultants on contract quickly?
- Q02best Workday staffing firms for contract consultants US
- Q10clinical operations and regulatory affairs contractors staffing firms for biotech
Consideration
The buyer is comparing models, budgets and alternatives.
- Q03What are good alternatives to Robert Half and TEKsystems for hiring specialized IT consultants on contract?
- Q04We need someone to co-manage our ERP program, more than staff augmentation but without hiring a Big Four firm. Who offers that?
- Q05We can't afford a full systems integrator for our Workday HCM rollout. Who can give us a small team of Workday consultants to work alongside our internal staff?
- Q06firms that provide SAP end-user trainers and change management for a global S/4HANA rollout
- Q09staffing firm that can place SAP consultants in both the US and Europe (Germany, Netherlands, Belgium)
Decision
The buyer is checking price and how to choose.
- Q07SAP S/4HANA contract consultant hourly rate 2026
- Q08How do I evaluate an IT staffing partner for ERP consultants? What should I ask before signing?
04 / Who ChatGPT recommends
Specialist recruiters own the SAP and Workday shortlists.
ChatGPT names 144 companies in all, and Oxford ranks 26th. The nearest miss is Oxford's own Workday brand: Hale International is named in 10 answers, and none of them connect it to Oxford.
| Awareness | Consideration | Decision | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Q01SAP contractors | Q02Workday staffing | Q10Clinical / regulatory | Q03Alt. to RH / TEK | Q04Co-managed ERP | Q05Small Workday team | Q06SAP trainers / OCM | Q09SAP US + Europe | Q07Rates | Q08Evaluate a partner | |
| Oxford Global Resources | 2 | 3 | ||||||||
| Hale International Oxford brand | 6 | 4 | ||||||||
| RED Global | 6 | 3 | 6 | |||||||
| The Planet Group | 2 | 6 | 4 | |||||||
| Insight Global | 2 | 3 | 6 | |||||||
| Whitehall Resources | 6 | 4 | ||||||||
| Apex Systems | 2 | 1 | 6 | |||||||
| Motion Recruitment | 3 | 6 | ||||||||
| Next Ventures | 2 | 6 | ||||||||
| TEKsystems | 2 | 6 | ||||||||
| Clarkston Consulting | 2 | 4 | 2 | |||||||
| Accenture | 1 | 1 | 6 | |||||||
| Kforce | 2 | 6 | ||||||||
| Robert Half | 1 | 6 | ||||||||
| GQR | 5 | 2 | ||||||||
| Deloitte | 1 | 6 | ||||||||
| Eliassen Group | 5 | |||||||||
Answers naming the company, of 6 per question123456Oxford row
05 / Why competitors are winning
Oxford has more proof online than the firms that beat it.
Oxford beats the peer median on all four footprint signals. The firms ChatGPT names instead publish proof about one thing, SAP or Workday contractors, and that focus is what the answers repeat.
57Oxford
45Peer median
1,693Oxford
1,598Peer median
229Oxford
173Peer median
183Oxford
40Peer median
Brand score
Average of five signals, each scored against the strongest company in the set on a log scale. Domain Rating is used as is.
Apex Systems89named in 9 of 60
Kforce87named in 8 of 60
Oxford Global Resources81named in 5 of 60
Eliassen Group79named in 5 of 60
The Planet Group77named in 12 of 60
RED Global70named in 15 of 60
GQR65named in 7 of 60
Whitehall Resources60named in 10 of 60
Next Ventures36named in 8 of 60
Hale International33named in 10 of 60
Footprint vs. answers
A bigger footprint doesn't buy more mentions here. The two smallest sites are named more often than Oxford.
The outlier
Next Ventures scores 36 and gets named in 8 answers.
Its US site has 1 blog post and no case studies. It does have 53 practice pages, one for each SAP module and role it places. Hale International, at 33, works the same way for Workday. ChatGPT rewards pages that match the buyer's exact need.
| Company | Named (of 60) | Brand score | Domain Rating | Referring domains | Organic visits / mo | Posts | Case studies |
|---|---|---|---|---|---|---|---|
| RED Globalredglobal.com | 15 | 70 | 30 | 1,460 | 1,326 | 161 | — |
| The Planet Grouptheplanetgroup.com | 12 | 77 | 44 | 3,098 | 2,447 | 274 | 54 |
| Hale Internationalhaleinternational.com | 10 | 33 | 1 | 816 | 2 | 8 | 5 |
| Whitehall Resourceswhitehallresources.com | 10 | 60 | 18 | 1,081 | 709 | 267 | 7 |
| Apex Systemsapexsystems.com | 9 | 89 | 64 | 2,561 | 13,022 | 173 | 334 |
| Next Venturesnext-ventures.us | 8 | 36 | 13 | 1,003 | 806 | 1 | 0 |
| Kforcekforce.com | 8 | 87 | 60 | 3,248 | 12,732 | — | — |
| GQRgqr.com | 7 | 65 | 46 | 1,288 | 455 | 71 | 25 |
| Oxford Global Resourcesoxfordcorp.com | 5 | 81 | 57 | 1,693 | 1,179 | 229 | 183 |
| Eliassen Groupeliassen.com | 5 | 79 | 51 | 1,736 | 1,619 | 428 | 68 |
- Domain Rating, referring domains and organic visits from Ahrefs, November 6, 2026. Posts and case studies counted from each site's XML sitemaps, English pages only.
- RED Global shows its case studies on one page we could not count, and Kforce publishes no sitemap. Their scores average the signals we could measure.
- LinkedIn followers were left out because LinkedIn blocked the page behind a sign-in. Every score uses the same five signals.
- Next Ventures is measured at next-ventures.us, the site ChatGPT linked to. Apex Systems is owned by ASGN, Oxford's former parent.
06 / What's next
Choose your next step.
Expand the report
Ask the same questions in every major AI platform for a full visibility report, not just ChatGPT.
GeminiPerplexityClaudeGrokMicrosoft Copilot
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