Mike Nash

When we launched Trelliswork in 2022, our goal was clear: help leadership teams create the clarity and alignment needed to sustain growth.

At the time, businesses were struggling to keep teams connected in increasingly complex, fast-moving environments. We saw firsthand how companies tried to solve these challenges with HR tech, engagement surveys, and productivity tools—but those solutions weren’t addressing the root issue. The real problem wasn’t engagement. It was operational misalignment.

Revenue teams—sales, marketing, customer success, finance—were working in silos, each with their own tools, goals, and metrics. This fragmentation slowed decision-making, created inefficiencies, and left leadership teams without a clear picture of how to drive growth. Trelliswork set out to fix this by building systems that helped companies unify their revenue operations, connect strategy to execution, and eliminate the disconnects that led to missed opportunities.

But as we worked with companies to solve these problems, we realized something: revenue operations alone wasn’t enough.

The Shift to GTM Engineering

We’ve learned that breaking down silos is just the starting point. What companies really need is a structured, scalable way to execute their go-to-market (GTM) strategy. Without a clear and repeatable GTM motion, businesses struggle to turn strategy into revenue—wasting time on misaligned efforts, underutilizing technology like HubSpot, and missing out on market opportunities.

This is where Trelliswork has evolved.

We’re no longer just solving for revenue operations; we’re engineering better go-to-market execution.

Today, we help companies rethink how they connect marketing, sales, and customer success into a single, high-functioning system. We work with teams to define their ideal customer profiles (ICP), streamline CRM processes, and implement AI-enabled playbooks that make GTM execution faster, smarter, and more predictable.

We started by solving for misalignment in revenue operations. Now, we’re helping businesses build repeatable, scalable GTM systems that drive real growth.

Let's Talk About Your Go-to-Market Strategy

If you're a mid-market company looking to improve your GTM execution, we’d love to hear from you. Whether you’re struggling with disconnected systems, an unclear ICP, or inefficient sales processes, we can help.

Start a conversation with us today and let’s build a go-to-market strategy that actually works.

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At Trelliswork, we've set out to help leadership teams create the clarity and alignment needed to sustain growth without growing into operational chaos.

Businesses today struggle to keep teams connected in increasingly complex, fast-moving environments. We see firsthand how companies try to solve these challenges with HR tech, engagement surveys, and productivity tools—but those solutions don’t address the root issue. The real problem isn’t engagement. It’s operational misalignment.

Revenue teams—sales, marketing, customer success, finance—often work in silos, each with their own tools, goals, and metrics. This fragmentation slows decision-making, creates inefficiencies, and leaves leadership teams without a clear picture of how to drive growth. Trelliswork is here to fix this by building systems that help companies unify their revenue operations, connect strategy to execution, and eliminate the disconnects that lead to missed opportunities.

But revenue operations alone isn’t enough.

Companies are trying to drive growth strategies in rapidly evolving business environments without providing the organizational clarity required to keep employees aligned and engaged. When you’re small and growing, this problem is magnified because the frequency of change is higher. Simply absorbing the cost of a misaligned workforce is a direct threat to survival.

When teams lack clarity on the path forward and struggle to understand how they fit into the bigger picture, it places an operational debt on everyone’s shoulders. The size of this debt is staggering—over $500B per year lost in productivity, and growing. Too many companies assign blame to the output signals they can measure (engagement, job satisfaction, etc.), the problem gets misdiagnosed, misalignment prevails, and the cycle continues.

Today’s workforce wants purpose, meaning, involvement, and belonging—they want their actions to matter.

We’ve lived through these challenges as founders, as managers, and as employees. We experience firsthand the constant effort needed to adapt business strategy while still keeping teams aligned and engaged. And what teams need isn’t better employee engagement or HR processes—they need more meaningful ways to connect themselves to company objectives, organizational design, and company strategy.

Trelliswork is building simple tools that help companies develop successful organizational strategies while reinforcing clarity, alignment, and engagement for their teams every step of the way. Backed by organizational analytics to measure what matters, founders and functional leaders are equipped to make better growth decisions and monitor the health of a high-performing workforce.

In today’s workforce, purpose, meaning, involvement, and belonging are key requirements. It’s time to build a new breed of workplace tech. We're here to take on the challenge.

We’re just getting started. Join us.

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