WHERE THEY WERE:
Process Solutions is a vendor-agnostic control systems integrator. It designs, builds, and programs turnkey control systems for industrial operators in food and beverage, energy, biotech, aerospace, data centers, and high-velocity fulfillment.
Their buyers are engineers, and engineers do not start with vendors. They start with a question about panel design, UL 508A compliance, PLC migration, or a controls consolidation they have been handed. Those questions now get answered by an AI assistant before anyone calls an integrator. Process Solutions had the answers, sitting in the heads of people who bill their time to projects.
THE MESSAGE:
The hard technical questions have real answers, and the shop that publishes them is the shop that can do the work. Vendor-agnostic, at modern manufacturing scale.
THE SYSTEM:
A question inventory built from the sales floor. We pulled the questions engineers actually ask during scoping and turned them into a ranked publishing queue instead of a keyword list.
WHAT IT PRODUCED:
22 technical articles live. 2-3 inbound quote requests per month traceable to visitor moving from landing page to technical article to ROI calculator to contact form, 50% of them citing an AI assistant as the source.
