WHERE THEY WERE:
Tompkins builds warehouse robotic sortation. Its tSort system sorts up to 50,000 items per hour to more than 6,000 destinations, handles items from one ounce to 66 pounds, and does it in up to 75% less space than a traditional sorter. More than 30,000 robots run across 300+ installations.
They had the strongest technical argument in the category and no seat in the conversation where buyers form an opinion. An operations director evaluating sortation searches "loop sorter vs cross belt" months before searching a brand name, and those queries belonged to conveyor manufacturers. The marketing team knew what needed saying. What they did not have was the throughput to say it fifteen times over, each matchup carrying its own sources, scoring, schema, and design.
THE MESSAGE:
tSort is the world's most flexible sorter. Made once, that claim is a landing page. Made against every alternative, everywhere buyers look, it became a category position.
THE SYSTEM:
Brand context built into Trelliswork Studio, then a head to head article series produced against every alternative in the market: tilt tray, cross belt, put walls, loop sorters, fixed conveyor, ASRS, and manual sortation. Every page opens with a two sentence answer built for extraction, carries FAQ schema and a real HTML table, and says when the other system is the better fit. Balanced content gets cited. One sided content gets skipped.
WHAT IT PRODUCED:
9 comparison articles reached page one within 45 days. The gated whitepaper drew 74 requests in the first 90 days, 20+ of them qualified. Titles included a group supply chain director, a group operations director, an SVP of systems integration, and a director of engineering. 5M in pipeline created as a result.
